Strong digital marketing skills are paramount in today’s competitive landscape. Google Digital Marketing and e-commerce will help you get these in-demand skills. I will provide a comprehensive review of this professional certificate offered by Google through Coursera.
Course Overview: Google Digital Marketing and E-commerce
In under six months, this Google Career certificate will prepare me for a new career in the high-growth digital marketing and e-commerce fields. To take this prior experience or degree required to take this course. You will learn from subject-matter experts at Google and have a chance to build your portfolio with projects like customer personas and social media calendars to show to potential employers.
Table of Contents
Course Content:
This professional certificate has a series of 7 well-designed courses covering all foundations & advanced topics of digital marketing and e-commerce. Each Module considers being complete in one week.
Course 1: Foundations of Digital Marketing and E-commerce
In this first course of Google’s Digital Marketing and E-commerce Certificate, you will Learn skills for entry-level roles in these fields. Understand digital marketing, e-commerce jobs, and their impact. Explore marketing funnel, customer journey, and strategy. Google professionals guide you with hands-on activities. No prior experience is needed. Complete all 7 courses to be ready for entry-level jobs. The estimated course completion time is 18 hours.
Module 1: Introduction to Foundation Digital Marketing & E-commerce
Module 2: The customer journey and the marketing funnel
Module 3: Digital marketing and e-commerce strategy
Module 4: Measure performance success
Course 2: Attract and Engage Customers with Digital Marketing
In second course of Google’s Digital Marketing and E-commerce Certificate, you will learn SEO, SEM, and display advertising. Understand marketing funnel stages and digital tactics. Master SEO fundamentals, keywords, and search algorithms. Explore paid search, advertising, and SERPs tactics. Apply digital marketing strategies, tools, and best practices. Build target audience, increase conversion, and engage customers. The estimated course completion time is 21 hours.
Module 1: Introduction to Attract and Engage Customers with Digital Marketing
Module 2: Understand search engine optimization (SEO)
Module 3: Apply search engine optimization (SEO)
Module 4: Search engine marketing (SEM) and display advertising
Course 3: From Likes to Leads: Interact with Customers Online
In this third course, you will learn social media strategies to engage customers. Explore platforms, create content, and manage online presence. Understand core pillars of social media marketing, choose platforms, boost engagement, create engaging content, and use analytics for decisions. Guided by Google professionals. Prepare for entry-level digital marketing and e-commerce jobs. The estimated course completion time is 27 hours.
Module 1: Introduction to from Likes to Leads: Interact with Customers Online
Module 2: Social media strategy, planning, and publishing
Module 3: Listening and engagement on social media
Module 4: Social media analytics and reporting
Module 5: Paid social media
Course 4: Think Outside the Inbox: Email Marketing
Learn to execute successful email marketing campaigns in Google’s course. Email is a key channel for businesses to reach customers and drive purchases. Explore topics like strategy, execution, and measurement. Develop skills to write effective subject lines, create automation, build lists, write compelling copy, manage contacts, and ensure data safety. Gain insights on measuring campaign results. The estimated course completion time is 25 hours.
Module 1: Introduction to think outside the Inbox: email marketing
Module 2: Types of email marketing
Module 3: useful tools for email marketing
Module 4: Collect and analyze email campaign data
Module 5: Run your email marketing campaign
Course 5: Assess for Success: Marketing Analytics and Measurement
Explore marketing analytics tools and practices in this course, vital for digital marketing and e-commerce pros. Dive into data from sources like websites, digital channels, and e-commerce sites, extracting customer insights. Craft media plans and performance goals, and learn to analyze, measure, and manage marketing campaign data via Google Analytics, Google Ads, and similar tools. Adjust budgets with key metric insights, optimize campaigns with A/B tests, and define success metrics. Visualize data in spreadsheets, create charts, and prepare presentations to share campaign progress with stakeholders. Gain skills to allocate budgets, describe performance goals, measure website and ad campaign effectiveness, determine ROI/ROAS, conduct A/B tests, use spreadsheet features, and create charts. The estimated course completion time is 26 hours.
Module 1: Introduction to Assess for Success: Marketing Analytics and Measurement
Module 2: Use metrics from Google Analytics and Google Ads
Module 3: Measure success of marketing campaigns
Module 4: Share metrics and insight with stakeholders
Course 6: Make the Sale: Build, Launch, and Manage E-commerce Stores
In this course, you’ll explore online product selling for businesses and individuals, focusing on platforms like Shopify. You’ll walk through crafting a simulated e-commerce store, encompassing the creation of a Shopify store, adding necessary details, and forming product listings. The course also delves into effective methods of connecting with online customers, such as through advertisements and campaigns. By course completion, you’ll have the capacity to grasp fundamental e-commerce practices, conduct market and product research, set up a Shopify store, employ Google Ads for customer engagement, comprehend the impact of trends on e-commerce, enhance the online customer experience, understand order fulfillment, and optimize checkout procedures. The estimated course completion time is 24 hours.
Module 1: Introduction to Make the Sale: Build, Launch, and Manage E-commerce Stores
Module 2: Learn about online stores
Module 3: Ads and campaigns in e-commerce
Module 4: Engage customers with an online store
Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online
This is the final course in the Google Digital Marketing and E-commerce Certificate program. This course concentrates on crafting strategies to foster customer loyalty in e-commerce. It equips you with tools to cultivate and sustain client relationships. The course concludes with a scenario that showcases your adeptness in executing a successful e-commerce strategy. Moreover, the course underscores the enhancement of your professional development skills. It is recommended to conclude courses 1-6 before this final course, as they provide the foundational knowledge necessary for the activities. Upon course completion, you’ll possess the capability to identify customer loyalty-building strategies, manage client relationships effectively, assess and enhance e-commerce store performance, utilize data-driven insights for store updates, create a portfolio scenario for job interview readiness, seek and prepare for job opportunities, and assemble a portfolio or resume for employer presentation.
Module 1: Introduction to Satisfaction Guaranteed: Develop Customer Loyalty Online
Module 2: Analyze trends for an online store
Module 3: Prepare for jobs in digital marketing and e-commerce
Module 4: Certificate
Major Learnings:
- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
- Attract and engage customers through digital marketing channels like search and email
- Measure marketing performance through analytics and present insights
- Build e-commerce stores, analyze online performance, and grow customer loyalty
Skills you will gain include Marketing, E-Commerce, Display Advertising, Email Marketing, Search Engine Optimization (SEO)
Platforms and tools you will learn include Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
Course Format and Duration:
You will learn through videos, assessments, and hands-on activities that simulate real-world digital marketing and e-commerce scenarios critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field. This program includes over 190 hours of instruction and practice-based assessments. Ideally, it will take 6 months to complete if you spend 10 hours a week. Moreover, this course has a flexible schedule, meaning everyone can learn at their own pace.
Certificates and Credentials:
Finally, you will earn a career certificate after all your hard work. This Professional Certificate has an ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution. You can these credentials to your LinkedIn profile, resume, or CV. You can share it on social media and in your performance review.
Pricing:
Google digital marketing and e-commerce professional certificate will cost you $ 49 monthly. You can save money by increasing the course pace. If you complete the course in the recommended 6 months, it will cost you USD less than $ 300, and if you complete the course in 3 months, it will cost you $ 147 U.S. Enroll Now
Coursera also offers 7 days free trial with unlimited access to all courses in the Certificate. You can cancel the trial at any time with no penalties if you cancel before the trial ends if it’s not right for you.
Coursera Also offers financial aid in case you cannot bear the course fee. All you need to do is apply for financial aid and wait up to 16 days until your aid is approved.
Reviews from Other Users:
This professional certificate has a rating of 4.8 stars which shows this course adds great value to the course graduate career. Based on a survey, 75% of certificate graduates report positive outcomes.
Community and Networking Opportunities:
In addition to expert-led training and hands-on projects designed to prepare you for a job, you’ll get access to an interview practice tool, mock interviews, resume-building workshops, career coaching sessions, and more. Upon completing a Google Career Certificate, like this one, certificate graduates in the U.S. can share their information with top U.S. employers hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart, and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, and Indonesia and are coming to more countries soon. The employers included will vary by country.
Conclusion and Recommendation:
Acquiring proficient digital marketing and e-commerce skills, as offered in the Google Digital Marketing & E-commerce professional certificate course, is paramount in today’s competitive landscape. This course ensures a strong grasp of crucial concepts, from customer engagement strategies to data analytics, indispensable for thriving in the digital era. With a structured curriculum and hands-on projects, this program equips learners with the tools to excel in entry-level roles. The convenience of online learning, ACE® recommendation, and financial aid options make this course an excellent investment for career growth.
Comparison with Similar Courses:
If you are interested in learning social media marketing & want to become Meta certified digital marketing associate. In that case, I recommend you look at Meta Social Media Marketing professional course review offered on Coursera.
