Want to turn your passion for social media into a career? Meta Social Media Marketing professional certificate is the ultimate gateway to get expertise. This course will help you in Mastering skills that allow businesses and individuals to harness the full potential of social media platforms, expand their reach, and connect with their target audience on a deeper level. I will provide you with a comprehensive review of this professional certificate Meta offers through Coursera.
Table of Contents
Course Overview: Meta Social Media Marketing Professional Certificate
Whether you’re completely new to digital marketing or have been tinkering with social media platforms for your business, you’ve come to the right place. This Meta professional certificate will prepare you for a new career in the high-growth social media marketing fields in under six months. The big thing is no prior experience or degree required to take this course. You will learn from subject-matter experts and have a chance to build your portfolio with projects like customer personas and social media calendars to show to potential employers.
Course Content:
This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Course 1: Introduction to Social Media Marketing
Build a social media marketing foundation. Learn about channels, goals, and target audience. The course covers traditional, digital, and social media marketing, platform insights, SMART goals, audience definition, platform choice, and policies. Gain skills for effective social media marketing. No prior experience is needed; basic internet skills are sufficient. Facebook account required, Instagram helpful. The estimated time required to complete the first course is 17 hours.
Module 1: The social media landscape
Module 2: Social media platform overview
Module 3: Goals and planning for success
Module 4: Understand your audience
Course 2: Social Media Management
Learn content creation and management for social media. Create effective posts, establish a brand, and manage content with a calendar. Analyze data, optimize performance, and apply skills in a project. By course end, you can manage your social media presence, create a brand, and evaluate content. Suitable for those wanting to build a business presence on social media.
Module 1: Establish your presence
Module 2: Social media content
Module 3: Social media content management
Module 4: Evaluate your efforts
Course 3: Fundamentals of Social Media Advertising
This course will teach paid social media advertising on platforms like Facebook and Instagram. Learn to create effective ads, collaborate with design teams using creative briefs, and consider privacy policies. Complete the course by crafting your social media ad and creative brief project. Gain skills to evaluate ad platforms, create compelling visuals and copy, and understand data-driven advertising. Explore Instagram Stories Ads and their connection with customers. By the course end, you’ll be equipped to decide when and where to invest in social media ads, write creative briefs, and build impactful ads on platforms like Facebook and Instagram. The estimated time required to complete the first course is 11 hours.
Module 1: Introduction to social media advertising
Module 2: Creating effective ads on social media
Module 3: Data, Privacy, and policies on social media
Module 4: Getting started with advertising on Facebook and Instagram
Module 5: Create a creative brief for your social media Ad
Course 4: Advertising with Meta
Master Meta Ads Manager in this course. Structure campaigns, create and manage ads on Facebook and Instagram. Learn to optimize results and troubleshoot ads. Develop real ad campaigns for your portfolio. You can build targeted ads, set budgets, and troubleshoot by the course end. Suitable for those aiming to enhance social media marketing skills using Meta Ads Manager.
Module 1: First steps in Ads Manager
Module 2: Determine your campaign objective and budget
Module 3: Select your audience, platform, and schedule
Module 4: Create your Ads and evaluate your campaign results
Module 5: Build your campaign in Ads Manager
Course 5: Measure and Optimize Social Media Marketing Campaigns
Optimize your social media marketing skills with this course. Learn to interpret advertising campaign results, measure effectiveness through lift studies, and optimize campaigns using split testing. Discover ROI assessment, attribution techniques, and marketing mix models. Implement A/B tests for campaign improvement and effectively communicate results to your team. Suitable for learners aiming to analyze, optimize, and communicate campaign findings. Basic internet skills are needed, and having Facebook or Instagram accounts is beneficial. Ideally, complete the preceding four courses in the program. The estimated time required to complete the first course is 10 hours.
Module 1: Evaluate your marketing results against goals
Module 2: Measure your advertising effectiveness
Module 3: Optimize your Ad campaign
Module 4: Communicate your marketing results
Course 6: Meta Social Media Marketing Capstone
In this capstone, present your marketing campaign results and recommendations. Take the Meta Digital Marketing Associate Certification Exam to earn certification. Complete the project to receive the Meta Social Media Marketing Professional Certificate. Learn to communicate campaign outcomes effectively. For those who finished the 5 previous Meta Social Media Marketing courses and are ready for certification. Requires Mac or PC with webcam for the exam.
Module 1: Program capstone
Module 2: Program Capstone Project
Module 3: Take the Meta digital marketing associate certification exam
Major Learnings:
- Establish an online presence, build a following, and manage your social media account
- Develop effective social media posts and create a strong social media brand presence
- Create Facebook and Instagram ad campaigns in Meta Ads Manager that drive business results
- Learn to evaluate and interpret the results of your social posts and advertising campaigns.
Skills you will gain include Performance Advertising, Digital Marketing, Brand Management, Social Media Marketing, and Content Marketing.
Platforms and tools you will learn include Facebook, Instagram, Meta Ads Manager, and Meta Business Suite.
Course Format and Duration:
This course is completely online, so attending a classroom in person is unnecessary. You can access your lectures, readings, and assignments anytime and anywhere via the web or mobile. You will learn through a mix of videos, assessments, and hands-on activities that simulate real-world social media marketing scenarios critical for workplace success. The content is highly interactive and developed by Google employees with experience in the field. This program includes over 100+ hours of instruction and practice-based assessments. Ideally, it will take 5 months to complete if you spend 5 hours a week. Moreover, this course has a flexible schedule, which means every individual can learn at their own pace.
Certificates and Credentials:
Finally, after all your hard work, you will earn a professional certificate in Meta Social Media Marketing along separate certificate for each of the six courses you complete. This professional certificate has an ACE® recommendation. It is eligible for college credit at participating U.S. colleges and universities. Note: The decision to accept specific credit recommendations is up to each institution. You can add these credentials to your LinkedIn profile, resume, or CV Share it on social media and in your performance review.
Extra Perks As part of the Meta Social Media Marketing professional certificate, you can take the Meta Digital Marketing Associate exam for free to become a Meta Certified Professional.
What is Meta Certification? A Meta certification is an industry credential that signifies proficiency in Meta technologies like Facebook, Instagram, Messenger, and Whatsapp. Meta offers several certifications across digital marketing, marketing analytics, and software engineering.
Pricing:
This Meta social media marketing professional certificate will cost $ 49 per month. You can save money by increasing the course pace. Suppose you complete the course in the recommended 5 months; it will cost you less than USD 300; if you complete the course in 3 months, it will cost you $ 147 US. Enroll Now
Coursera also offers 7 days free trial with unlimited access to all courses in the Certificate. You can cancel the trial at any time with no penalties if you cancel before the trial ends if it’s not right for you.
Coursera Also offers financial aid in case you cannot bear the course fee. All you need to do is apply for financial aid and wait up to 16 days until your aid is approved.
Reviews from Other Users:
This professional certificate has a rating of 4.9 stars, which shows this course adds great value to the course graduate career. Based on the survey, 75% of certificate graduates report positive outcomes.
Community and Networking Opportunities:
In addition to expert-led training and hands-on projects designed to prepare you for a job, you’ll get access to an interview practice tool, mock interviews, resume-building workshops, career coaching sessions, and more. Upon completing a Google Career Certificate, like this one, certificate graduates in the U.S. can share their information with top U.S. employers hiring entry-level professionals, like Deloitte, Macy’s, Infosys, Walmart, and of course, Google. Employer consortiums are currently available in the U.S., Canada, India, Singapore, and Indonesia and are coming to more countries soon. The employers included will vary by country.
Conclusion and Recommendation:
After reviewing all course details, I highly recommend the Meta Social Media Marketing professional certificate for its comprehensive curriculum and practical approach. With a flexible online format, this program offers valuable hands-on experience and the opportunity to earn the Meta Digital Marketing Associate Certification. Whether new to the field or looking to enhance your skills, this certificate can significantly boost your social media marketing career and connect you with a network of industry professionals.
Comparison with Similar Courses:
If you want to learn digital marketing, I will recommend you take a look at Google digital marketing and e-commerce profession course review offered on Coursera.
